Adobe and Nvidia Expand Partnership to Bring Nemotron AI to Photoshop, Premiere and Brand Concierge

Adobe and Nvidia announced an expansion of their strategic partnership on October 15, targeting faster AI-powered creation across Adobe's flagship products, including Photoshop, Premiere, Substance 3D, Frame.io and Brand Concierge. The deal integrates Nvidia's Nemotron open models and the Nvidia Agent Toolkit into Adobe's platform to accelerate agentic workflows for content production and personalization at enterprise scale.

A key technical component of the expansion is the optimization of Adobe's creative applications for the Nvidia RTX Spark superchip, which the companies say delivers up to 2x faster AI processing, editing, color and effects in Photoshop, Premiere and Substance 3D. Early performance results from Frame.io workloads show approximately 5x faster embedding generation, a 4-5x improvement in P95 processing latency, and an approximately 80% smaller search proxy, meaning uploaded content becomes searchable faster and large media libraries refresh more efficiently.

On the enterprise side, Adobe Brand Concierge is now optimized with Nvidia Nemotron open models to deliver high-quality conversational experiences at scale. The integration is slated for general availability to enterprise customers later in 2026, with security, compliance and transparency cited as priorities. Nvidia has also selected Brand Concierge to power personalized customer interactions on its own website, NVIDIA.com, grounding responses in organizational data and content.

Adobe shares rose approximately 4.57% on the day of the announcement, outperforming the broader software sector as investors responded to the concrete performance benchmarks and the high-profile endorsement of Brand Concierge by Nvidia itself.