Adobe Named Disney's Official AI Innovation Partner in Multi-Year Deal Covering Parks, Studios and ESPN

Adobe and The Walt Disney Company announced a multi-year strategic alliance at Adobe MAX, the world's largest creativity conference, held in Miami Beach, making Adobe Disney's official AI Innovation Partner. The deal centers on co-developing custom AI models through Adobe's Firefly Foundry platform, trained on Disney's own characters, environments and visual styles to protect the company's intellectual property while enabling tailored creative output.

Disney Imagineering is already deploying the technology, using it to convert hand-drawn sketches into rendered concept art and to generate franchise-accurate assets for theme park development. The partnership extends across multiple Disney divisions, including Disney Studios' StudioLAB and ESPN Edge, with Disney's creative teams receiving early access to Adobe Firefly, Premiere and Photoshop, as well as dedicated engineering and research support from Adobe.

The alliance reflects a broader industry shift toward proprietary AI models, as large media companies seek to accelerate content production while maintaining tight control over branded creative assets. For Adobe, the deal adds a marquee enterprise customer for Firefly Foundry at a time when interest from media and entertainment companies in privately tuned AI models has been growing significantly.