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Apple Unveils First Touchscreen MacBook Pro with OLED Display at Los Angeles Event

By Market Flux···1 min read
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Apple on Wednesday unveiled its first touchscreen MacBook Pro at a Los Angeles event, reversing nearly two decades of company opposition to touch-enabled Macs. CEO John Ternus took the stage to introduce the redesigned laptop, which Apple is calling the MacBook Pro with ProLED XDR Display. The machine features the first OLED screen ever on a Mac, offering greater brightness, wider color range, and wider viewing angles than previous displays.

The new MacBook Pro is available with M5 Pro or M5 Max chip options and comes in a lighter design than its predecessor. Apple also redesigned the interface to be optimized for touch input. The launch is notable for how sharply it breaks from positions staked out by Apple's founders: Steve Jobs once called touchscreen Macs "ergonomically terrible," and former CEO Tim Cook compared merging a laptop and a tablet to combining a refrigerator and a toaster.

The October 28 event, billed by Apple as "Pro and tell," is the third major product launch under Ternus as CEO. Pre-orders are expected to open October 30, with the new MacBook Pro projected to go on sale November 6.

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Sources

  1. FaststocknewssAPPLE $AAPL SHOWS MACBOOK PRO WITH TOUCHSCREEN AT LOS ANGELES EVENT CEO John Ternus took the stage at the event.
  2. FinancialjuiceApple's Touch MacBook Pro has M5 Pro and M5 Max chip options $AAPL
  3. LiveSquawk$AAPL | Apple CEO Shows MacBook Pro Laptop With Touchscreen At Event - Touchscreen MacBook Pro Will Have OLED Screen - Touch MacBook Pro Has M5 Pro And M5 Max Chip Options
  4. WallstengineApple just unveiled its first touchscreen MacBook Pro, reversing nearly two decades of opposition to touch-enabled Macs. The redesigned laptop features: • The first OLED display on a Mac • A new interface optimized for touch • M5 Pro and M5 Max chips • A lighter design Steve Jobs once called touchscreen Macs “ergonomically terrible,” while Tim Cook compared combining a laptop and tablet to merging a refrigerator and toaster.
  5. FirstSquawkAPPLE CEO SHOWED A MACBOOK PRO LAPTOP WITH A TOUCHSCREEN AT AN EVENT, SAYING THE TOUCHSCREEN MACBOOK PRO WILL HAVE AN OLED SCREEN AND M5 PRO AND M5 MAX CHIP OPTIONS
  6. PolymarketJUST IN: Apple unveils its first touchscreen MacBook Pro, reversing a stance held by Steve Jobs, who once declared touchscreen laptops “ergonomically terrible.”
  7. BenzingaApple ($AAPL) unveiled its first touchscreen MacBook Pro, featuring a PROLED XDR tandem OLED display, M5 Pro/Max chips and Dynamic Island. The 14-inch model starts at $2,899, with availability beginning November 6.
  8. BusinessApple finally did it. After two decades of spurning the idea, the company unveiled an overhauled MacBook Pro that includes a touch screen. @markgurman explains