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Booking Holdings Stock Outperforms Peers Amid Online Travel Booking Scam Concerns

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Booking Holdings Inc. $BKNG

$163.89+4.12%as of publication

5D Change
-2.39%
Market Cap
$121.97B

Booking Holdings shares outperformed competitors on Thursday, September 25, according to MarketWatch, as the online travel giant closed the session with stronger gains than rivals in the travel and booking sector.

The positive trading day came alongside fresh attention on vulnerabilities in the broader hotel booking industry. A BBC report published September 25 found that scammers had listed a London Wetherspoon pub's address as a fake hotel on booking platforms, with staff at the location turning away as many as 20 tourists per day who had been defrauded. Consumer group Which? highlighted the incident as an example of fraudulent listings that continue to surface on online travel booking sites, an issue that could draw regulatory and reputational scrutiny to platforms across the sector, including Booking Holdings' flagship site Booking.com.

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Sources

  1. BbcScam hotel booking sent family to Wetherspoon pub
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