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GM and Ford Lose US Market Share as Hyundai Set to Outsell Ford for First Time in Q3
Read this in the Market Flux appGeneral Motors Company $GM
$80.57-3.82%as of publication
- 5D Change
- -6.97%
- Market Cap
- $75.48B
General Motors and Ford have lost more US market share than any other automakers so far in 2026, according to a Cox Automotive forecast released September 24, with both companies hurt by thin hybrid lineups as buyers prioritize fuel efficiency amid elevated gas prices. Cox projects GM will report a year-over-year sales decline of 5.2%, to roughly 671,706 vehicles sold in the third quarter, while Hyundai is on track to outsell Ford in a single quarter for the first time in history. The forecast underscores the growing cost of Detroit's slower pivot to hybrid powertrains as that segment has expanded to nearly one in five US vehicle sales.
GM shares fell about 4.4% on September 24, crossing below their 200-day moving average of $80.65 and trading as low as $80.09, a technically significant threshold that can signal further selling pressure.
On the policy front, GM is among the major automakers backing legislation that would permanently block Chinese connected vehicles from the US market. A bipartisan group of senators led by Elissa Slotkin and Bernie Moreno introduced the Connected Vehicle Security Act, which would codify restrictions grounded in national-security concerns over data collection, software access and potential remote manipulation. The bill has more than 100 House cosponsors and significant Senate support, though unanimous passage is not assured after some Republican senators raised objections. The push comes as President Trump has said he would consider allowing Chinese automakers to build vehicles in the US if they employ American workers, a position that GM and other industry groups have publicly opposed.
Internally, GM is accelerating AI adoption across its executive ranks. Chief Financial Officer Paul Jacobson said his finance team sits in the middle of the pack in a monthly company-wide competition tracking how much each leadership team uses AI tools, a sign that the automaker is making AI integration a measurable priority at the senior level.
© AI-generated summary is provided by Market Flux
Sources
- businessinsider.comGM's CFO says top executives are in a monthly race to use more AI. His team is 'middle of the pack.
- cnbc.comHyundai expected to outsell Ford in third quarter as Detroit automakers lack hybrids
- CnbcHyundai expected to outsell Ford in third quarter as Detroit automakers lack hybrids
- BenzingaPresident Donald Trump has said he would be open to Chinese automakers building vehicles in the U.S. if they manufacture domestically and employ American workers. A bipartisan group of senators is pushing in the opposite direction, seeking to make existing restrictions on Chinese connected vehicles permanent. Sens. Elissa Slotkin and Bernie Moreno are leading the Connected Vehicle Security Act, which they hope to pass quickly in the Senate. Reuters reported that the measure has significant bipartisan support, while the House version has more than 100 cosponsors. The bill would strengthen rules that effectively block Chinese automakers from selling or manufacturing certain connected passenger vehicles in the U.S. because of national-security concerns involving data collection, software access and potential remote manipulation. Slotkin argues that allowing Chinese manufacturers to establish U.S. factories could threaten domestic auto production rather than simply create new jobs. Some Republican senators have raised concerns about the legislation, meaning unanimous passage is not guaranteed. Major auto industry groups representing companies including General Motors ($GM), Ford ($F) and Tesla ($TSLA) have also urged the Trump administration to keep Chinese automakers out of the U.S. market. The groups argue that Chinese manufacturers could gain a foothold at the expense of companies that have already invested heavily in U.S. factories and supply chains. The debate comes as Trump meets Chinese President Xi Jinping, with autos, trade and technology among the broader areas of tension between Washington and Beijing. The core policy disagreement is whether Chinese-owned factories operating inside the U.S. should be viewed as a source of American manufacturing jobs or as a national-security and competitive risk to the domestic auto industry.
- reuters.comGM, Ford to see US market-share slide, forecaster predicts
- NasdaqGM Crosses Below Key Moving Average Level