Market Flux Event
Google Raises Pixel 11 Prices by $100 Amid Memory Crunch, Launches Foldable and New Wearables
Google debuted the Pixel 11, 11 Pro, 11 Pro XL, and 11 Pro Fold at its Made by Google 2026 event on Wednesday, August 12, raising prices by $100 across the lineup compared to the prior generation due to what the company called a severe memory crunch. The standard Pixel 11 starts at $899, a price point that now sits above the iPhone 17, while the Pixel 11 Pro Fold foldable starts at $1,899. The event also included the Pixel Watch 5 and a new competitor to Apple's AirTag, along with a showcase of new Gemini-powered AI features across Google's device portfolio.
The higher pricing puts Google on a collision course with both Apple, which is preparing its own foldable iPhone, and Samsung, underscoring the uphill competitive battle the Pixel lineup faces in the premium smartphone market.
© AI-generated summary is provided by Market Flux
Sources
- CNBCGoogle’s new Pixel 11 puts Gemini at center of AI phone battle with Apple
- FirstSquawkGOOGLE'S NEW SMARTPHONES START AT $899; FOLDABLE COSTS $1,899
- Wallstengine$GOOGL HIKES PIXEL 11 PRICES ON MEMORY CRUNCH Google unveiled the Pixel 11, 11 Pro, 11 Pro XL and 11 Pro Fold, raising prices by $100 vs. the prior generation due to a “severe” memory crunch. The lineup starts at $899, while the foldable starts at $1,899. Google also debuted
- techcrunch.comGoogle unveils Pixel 11 lineup, new AirTag rival, and Gemini features at Made by Google 2026
- InvestingGoogle raises Pixel prices by $100 as memory costs climb
- beincrypto.comGoogle Pixel 11 Launch Disappoints as Alphabet Stock Falls
- Be In CryptoGoogle Pixel 11 Launch Disappoints as Alphabet Stock Falls
- invezz.comPalantir stock falls as AI chip rally overshadows strong Q2 results