Meta Launches Muse for Small Business With Integrations for Slack, Zoom and Intuit as Zuckerberg Eyes New Revenue Beyond Ads

Meta unveiled Muse for Small Business on Tuesday, extending its recently launched personal AI agent into the commercial market. The small-business version connects the Muse agent to widely used workplace software including Asana, Zoom, Intuit, Box, Canva and Salesforce's Slack, and can also link directly to Meta ad accounts and professional Instagram and Facebook pages. Pricing details were not announced, though Meta pointed to the existing Muse app structure, which offers a free tier with usage limits and paid subscriptions at $20 and $100 per month.

The move comes one day after Meta announced the Meta Enterprise Platform, a broader push to turn its AI stack into products and services for companies. To lead that effort, Meta hired Chirantan Desai, the former MongoDB CEO, as its new chief enterprise platform officer, reporting directly to Zuckerberg. The platform will include the Muse agent, Meta Business Agent, Muse API and Muse Code.

The expansion signals a deliberate shift in Meta's business model. The company generated $59.36 billion in advertising revenue in the second quarter of 2026, nearly all of its $60.80 billion in total revenue. Zuckerberg has said Meta plans to eventually profit from Muse by collecting a small transaction fee from merchants when the agent completes purchases on behalf of users, leaving the service free to consumers up to a token threshold. The small-business launch extends that commercial strategy into the enterprise, where integrations with established productivity tools could accelerate adoption.