OpenAI Expands ChatGPT Ads to 26 New Countries Bringing Total to 89 Nations

OpenAI announced on Wednesday that it is rolling out ChatGPT Ads to 26 additional countries, bringing the total global footprint of its advertising product to 89 nations. Free users and Go subscribers in markets including Argentina, Peru, Nigeria, South Africa and Ukraine will begin seeing ads within ChatGPT as part of the expansion.

The ads appear separately from ChatGPT's responses to user prompts, do not influence its answers and are clearly labeled, according to the company. OpenAI said more than 100,000 advertisers have now run campaigns on the platform, underscoring how quickly the 8-month-old ad product has scaled. The company's advertising business hit a $1 billion annualized revenue run rate in August, up sharply from $100 million in March, reflecting the rapid growth of a unit that sits alongside enterprise contracts, consumer subscriptions and API revenue as a core pillar of OpenAI's business model.