Most Active
Salesforce to Acquire Braze for $5.66 Billion in All-Cash Deal at $47.50 Per Share
Read this in the Market Flux appBraze, Inc. $BRZE
$45.57+51.65%as of publication
- 5D Change
- +57.60%
- Notional
- $2.92B
Salesforce announced a definitive agreement to acquire customer engagement platform Braze in an all-cash transaction valued at $5.66 billion enterprise value, paying $47.50 per share for each Braze Class A share. The offer represents a premium of approximately 58% to Braze's previous closing price of $30.04, and Braze shares surged roughly 52% on the news, trading close to the offer price.
The deal combines Braze's real-time customer engagement capabilities across mobile, web, email, SMS, and WhatsApp with Salesforce's Customer 360 and Marketing Cloud ecosystems. Analysts see a strong strategic fit, noting that Braze's platform is expected to enhance Salesforce's AI offerings, including its Agentforce product, while also positioning the combined company to capitalize on a shift toward usage-based revenue models.
The transaction is structured as an all-cash deal and is expected to close in Salesforce's fiscal year 2028, subject to regulatory approvals and customary closing conditions. Salesforce shares slipped roughly 1% to 3% on the announcement, a typical market reaction to an acquirer taking on a large premium deal. Rival marketing software company Klaviyo also climbed as investors reassessed valuations across the customer engagement software sector.
© AI-generated summary is provided by Market Flux
Sources
- DeItaoneSALESFORCE TO ACQUIRE BRAZE FOR ABOUT $5.66 BILLION ENTERPRISE VALUE $CRM $BRZE
- OpenOutcrier$BRZE (+52.8% pre) $CRM Salesforce to acquire Braze for $5.66 billion ($47.50/sh cash)
- MarketsdaySalesforce to Acquire Braze for $5.66 Billion – October 20, 2026 🔹 Salesforce $CRM announces a definitive agreement to acquire customer engagement platform Braze $BRZE in an all-cash transaction valued at $5.66 billion. 🔹 The deal values Braze $BRZE at $47.50 per share, representing a premium of nearly 50 percent over its recent trading levels. 🔹 The acquisition integrates Braze's real-time engagement capabilities across mobile, web, email, SMS, and WhatsApp with Salesforce's Customer 360 and Marketing Cloud ecosystems. 🔹 Analysts highlight a strong strategic fit, noting Braze's platform enhances Salesforce's AI capabilities—including Agentforce—while positioning the company to capture shifts toward usage-based revenue models. 🔹 The transaction is expected to close in Salesforce's fiscal year 2028, subject to regulatory approvals and customary closing conditions. 🔹 Shares of Salesforce $CRM dipped slightly in pre-market trading following the M&A announcement, while Braze $BRZE rallied sharply toward the offer price. #Salesforce #CRM #Braze #BRZE #MergersAndAcquisitions #TechNews #EnterpriseSoftware #AI #CloudComputing #USStockMarket
- InvestingForm 8K Braze Inc For: 20 October
- Investingcom⚠️JUST IN: *SALESFORCE TO ACQUIRE BRAZE FOR ABOUT $5.66 BILLION ENTERPRISE VALUE $CRM $BRZE
- CNBCShares of $CRM slipped roughly 1% on Tuesday morning, after the company announced an agreement to buy customer engagement platform $BRZE for about $5.66 billion. Read more:
- Alphaspace$BRZE just found a buyer. Salesforce is buying the marketing software company in an all-cash $5.66 billion deal.
- Proactive InvestorsBraze rallies as Salesforce acquisition puts marketing software in focus
Show 2 more
- TheflynewsMidday Fly By: Salesforce to buy Braze, Chinese tech giants buying Nvidia chips $NRXP $TSAT $META $GOOG $GOOGL $NFLX $LH $HTZ $EFX $BORR $BAX $RTX $KR $ALLY $VMI $GPC $MYGN $GM $GE $CRM $BRZE $NVDA $MMM $AAPL $AKAM $SMR $BLK $ZTS $ELAN
- JoinautopilotEverything you missed in the stock market on October 20th: 1. Stocks rallied as healthcare names jumped and oil pulled back on hopes for easing US Iran tensions 2. $BRZE soared 51.70% after Salesforce agreed to buy Braze for $5.66 billion, $47.50 per share cash 3. $LLY climbed 3.59% to a record high as large cap drugmakers rallied on healthcare strength 4. $AAPL fell 1% after Loop Capital downgraded the stock to Hold on iPhone demand concerns 5. $MMM surged 5.82% on an earnings beat and a new data center deal with Amazon 6. $GM sank 6.83% as rising cost pressures overshadowed strong truck sales 7. $TSLA climbed 1.54% ahead of Wednesday's earnings with investors watching Optimus and Cybercab 8. The 10 year Treasury yield eased to 5.12%, holding off last week's 24 year highs 9. WTI crude fell 5.35% to $98.11 as traders bet on US Iran diplomacy despite Hormuz tanker attacks 10. Housing starts sank 5.2% in September to the lowest level since May 2020 11. 8 of 11 S&P sectors rose, healthcare led while energy and communication services lagged 12. The S&P 500 rose 0.29%, the Dow climbed 1.02%, and the Nasdaq slipped 0.02% And that's just ONE trading day