Adobe and Nvidia Expand Partnership to Bring Nemotron AI to Photoshop, Premiere and Brand Concierge

Adobe and Nvidia announced an expansion of their existing strategic partnership on October 15, targeting faster AI-powered creation across Adobe's flagship product lineup. The collaboration covers Adobe Photoshop, Premiere, Substance 3D, Frame.io and Brand Concierge, with the companies aiming to accelerate agentic workflows for content production and personalization.

A key element of the expanded deal is the integration of Nvidia's Nemotron models, part of the Nvidia Agent Toolkit, into Adobe's Brand Concierge platform. Brand Concierge with Nvidia Nemotron is slated to become available to enterprise customers later in 2026, with the partnership emphasizing security, compliance and transparency in AI-driven customer engagement.

The announcement builds on a strategic partnership the two companies first established earlier in 2026, which centered on next-generation Adobe Firefly model development using Nvidia's accelerated computing infrastructure, including CUDA-X and NeMo libraries. The latest expansion broadens that foundation to encompass agentic creation tools across Adobe's creative and production suite.